Hi there!
My name is Eunsang Oh, but please call me Louis.
I am a Korean American designer with a life journey that spans across the United States and Korea—now based in San Francisco, CA. These days, I work for IBM Software's Data and AI product design organization as a UX/Content designer working mainly on Cloud Pak for Data—IBM's data fabric platform.
At school, I studied journalism. I developed an eclectic storytelling skill set that includes video and audio, digital and print, as well as visual communication design. The groundwork for all these skills come from a solid basis in writing and editing. Through coursework and internships, my breadth of experience creating content spans various contexts including customer support documentation, thought-leadership columns, and campaign copy. But journalism imparted more than the craft of narratives: it instilled principles rooted in and guided by empathy, responsibility, accountability, and compassion.
I am excited to bring all these aspects to the realm of designing experiences because I found joy in solving problems—beyond just reporting on them. My graduate studies in Media Innovation at Medill was a fitting intersection. It looked beyond the art of storytelling and into innovating the structures, strategy, and technology around it. Product development, research, and design in the media and content product space was my specialization.
To take a broader perspective, my goal is to bring my storytelling background together with product development and design thinking towards creating systems, environments, and products that help people solve real human problems. Life in the metamodern life is so complex and only getting more so. Too often, it is near impossible for most of us human beings to make the kind of good decisions we wish to make. If only we were more empowered to do so!
I want to help make the world seem a little kinder—or at least clearer—in the right ways. I want to work to bridge the growing gap between technology and humanity so we can make the most of the tools we create. I want to do work that helps tip the scales towards such tools maturing into gifts, rather than burdens. I believe stories have a powerful role in this vision. But stories, too, need strategic deftness and empathetic care for that very reason.

If you'd like to get in touch, reach me at e.louis.oh(at)gmail.com.
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