Challenge: Create a food truck concept targeted for the Northwestern-Evanston community.
Outcome: Our team developed and designed the Duck It food truck brand, complete with a developed and designed print menu, branded collateral and food truck wrapping.
What we came up with is a food truck specializing in Beijing-style roasted duck adapted for fast preparation and casual eating.
I worked on this project alongside classmates Tyler Sonnemaker and Li Dong Xiao. Click on the Adobe Spark Pages link above to skim through a summary of our research, ideation and development process for our idea and designs.
Below are our final products. Included are our fully fleshed-out menu (front and back for print), branded collateral, truck wrapping concepts and our logo.